Channel and spend ROI
Tie every marketing dollar to leads, sales and revenue by channel, then rank channels by real return instead of clicks.
Solutions / Marketing & Growth
Spend tied to return
Most consumer companies know what they spend. Fewer know what each channel and partner actually returns. We connect spend to revenue so budget goes where it pays back.
Sound familiar?
Signs it's time to bring us in
- Every channel reports its own numbers, and they don't add up
- Affiliate and partner deals renew without anyone checking the return
- Acquisition costs look fine until you account for churn
- Budget decisions come down to who argues hardest
What we do
Marketing & Growth, start to finish
Affiliate and partner economics
Model each partner's cost per sale and lifetime value, and decide which to grow, renegotiate or cut.
Retention and lifetime value
Find where customers drop off after the sale and what keeps them, so growth doesn't leak out the back.
Acquisition costs that hold up
Customer acquisition cost and lifetime value built from your actual data, with assumptions your CFO can check.
What you get
Working tools your team keeps
Everything we build is yours, documented, and running before we step back.
- A channel scorecard on one set of numbers
- A budget reallocation plan sized in dollars
- Partner-by-partner recommendations
- A lifetime value model your team can keep updating
Results
What this looked like in practice
Client names stay confidential. The numbers are real.
Connected-care health company
Made the case to triple direct-to-consumer spend
Built the channel and partner economics behind a 3x increase in direct-to-consumer marketing, and grew affiliate partnerships into a core acquisition channel.
Direct-to-consumer marketing spend$3.7M→$12M
Share of new customers from partners45%
$300M fitness education brand
More return from the same budget
Reworked channel spend and add-on offers for a national certification and education business.
Return on ad spend3.5x→4.0x
Attachment revenue per enrollment$25→$100
Questions
Common questions
Do you run campaigns or creative?
No. We work on the numbers behind marketing: where spend goes, what it returns and where to move it. We work alongside your team or agency.
What data do you need?
Spend by channel, leads and sales from your CRM or call platform, and revenue or billing data. We handle joining and cleaning it.
How long does a first project take?
Usually a few weeks to reach a channel scorecard and a reallocation plan, depending on how clean your data is.
Other practices
Most problems cross more than one
Next step
Thirty minutes on your numbers
Tell us where growth is stalling. We'll tell you where we'd look first, and whether we're the right fit.
Book a call